I spent a lot of time researching Twitter because I knew I could get more benefit from Twitter than I was receiving. I knew I could get more twitter followers to learn from and share with in the Twitter community. First I learned about www.HootSuite.com, which is a great FREE Twitter software tool that allows you to post not only to Twitter but you can add Facebook, LinkedIn and Ping.fm. Have you ever visited Ping.fm?

Their service allows you to create 30 social network and social bookmarking accounts and link Ping to them so you can create one post that will go to all those sites automatically. Once you have your social networking and bookmarking accounts created you can then link your Hootsuite account to Ping.fm, which will allow you to make one post in Hootsuite, which will allow you to create many posts and then schedule them to be sent out in the future. These are great tools to get started in Twitter but there are some flaws. The biggest flaw to me is that you can get a lot of people to follow you, build a Twitter community and do it semi-automatically but how do you un-follow people? When you add people that do not want to follow you back you may want to remove them from your list. If you have ever tried you know it is probably a project you never completed, at least I didn’t. This is when I looked into Twitter Marketing Software that would automate many of the Twitter tasks.

The benefits of software for Twitter are numerous and I will list them. I can’t tell you which is the best Twitter software but I will give you a list of the features that I think are necessary.

How to find targeted followers

Look for software that will allow you to search for the right followers by keywords, profile data, location or who they are following or who is following them.

Export/Import options
I learned a long time ago to make sure easy backup options are programmed in to the software or in the worst case, the back up is locating an XML file that is easy to locate and save to a folder on your computer.

Add new Twitter followers
Adding new people you want to follow should be as easy as clicking one button to send a number of tweets and better yet, there is an option in the program to automate all your follows so you don’t even have to do this part. Make sure it is Twitter auto follow software.

Unfollowing Twitter Accounts
As I mentioned before if you have ever tried to determine which accounts you want to unfollow because they are not reciprocating the follow you know it is very tedious and not worth the time you would have to invest. The software you get should perform this task automatically. When I set up my software to do this I was amazed, I was able to sit back and watch all the tasks performed automatically. The software I use even allows you to set a time limit in days for people to follow you back or the program automatically unfollows the Twitter follower. Sweet.

A good program will have a safelist that will enable you to make a list of people that would not get unfollowed in case a mistake is made during operation.

Being able to automate your messages is a big time saver. This means when someone follows you your software will automatically send him or her a “thank you for the follow” message. You can also use the message option to broadcast a message to all of your twitter followers. If you think you will need to attach files or music make sure you have that option in the software that you purchase.

Make sure the Twitter desktop software that you purchase will allow you to set up your tweets and post them automatically to your Twitter wall. Being able to load your tweets from a file is invaluable as well as being able to export your list. There are strategies to using different lists on a rotation to keep your content fresh for your followers. Strategy is a whole other topic that I will cover in the future. Some Twitter software will allow you to post your tweets from your list and remove them as they are posted on a pre-determined schedule or you may be able to set the program to post your tweets in random order and then to be deleted as they are tweeted or to have the list keep rotating. This way you could have a list posting all day for you automatically.
Of course the software should also allow you to manually post tweets to your Twitter account.

The Twitter software you choose should also have the option to set up automatic replies to people that Tweeted you.

Mac Compatible
Not all Twitter applications are Mac compatible so if you work on a Mac this is an important detail. I operate on a Mac so I did have to find Twitter software for Mac.

Conclusion: If you are serious about building a large and solid Twitter community you need to find the right automated Twitter software for you.

Recommendation: After all the research that I personally conducted I decided to use Tweet Adder. It has all the tools that I have gone over and is giving me incredible results. I can run it simultaneously on a number of accounts so they are all growing at the same time.

Categories: Twitter

12 Responses so far.

  1. Thank you very much for sharing this useful information.

    • billwynne says:

      Twitter is now a huge provider of traffic to my website. Since I started using that software it has exploded. I stopped using the software for a week or so and the traffic dropped. I now make a list of 200-300 tweets, load it into the software and let it go on a separate computer i have for automated submissions like that.

  2. sleepwell says:

    I really like your blog and i respect your work. I’ll be a frequent visitor.

  3. Sally says:

    I have looked around for the right Twitter software to use. There is a great social marketing group that I am part of on LinkedIn and it seems like everyone uses HootSuite. I like it but I wanted a desktop application that I could set up when I have free time in the air. It looks like you recommend Tweet Adder and I looked at it and it looks good. Can you automate tweets, messages, follows and unfollows? Is it real flexible?


    • billwynne says:

      Hi Sally, I am a member in a number of Social Marketing groups and Hootsuite is brought up the most. I have tried Hummingbird, Tweet Deck and some others and I ultimately decided to use the Tweet Adder. I am able to get it set up each morning and let it post tweets for me all day as well as follow and unfollow people. I like to automate as many tasks as possible.

      I hope that helps.

  4. pligg.com says:

    Twitter Followers in no Time: Twitter Marketing Software | Bill Wynne…

    People know the power of Twitter but don’t see the results. With automated Twitter software it all falls into place. You get twitter followers in no time with twitter marketing software….

  5. qwiss.com says:

    Twitter Followers in no Time: Twitter Marketing Software | Bill Wynne…

    People know the power of Twitter but don\’t see the results. With automated Twitter software it all falls into place. You get twitter followers in no time with twitter marketing software….

  6. This sounds too good to be true. Thanks for the review-I’ll check it out. I just recently jumped on the Twitter bandwagon, so I’m slowly getting familiar with it. It’s just like Facebook, but strictly status updates right?

  7. Don’t just try to attract a mass following that becomes worthless–focus on each customer and how they contribute to your site.
    Trisha@Leverage Social Media Marketing recently posted..What is Google Correlate

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