Off page SEO Techniques are very important for any website, blog or otherwise that wants to harness the power of organic traffic from the big search engines like Google, Yahoo and Bing.
Search Engine Optimization (SEO) is a process that includes a number of elements to insure a more favorable position for your website in search engine result pages like those of Google, Yahoo and Bing. 80% of your free, natural traffic should come from the search engines so SEO methods take on critical importance in the success of your online endeavors.
There are two kinds of SEO, on page and off page SEO techniques.
We will only discus off page SEO techniques.
Off page SEO are the things you need to do to get a higher page rank (PR) and a good position in the search engines like Google for your website after you launch the website.
What are the off page SEO techniques?
All of the off page SEO techniques are connected with building your link popularity.
Link popularity represents the number of back links or links back to your website from other websites that your website has.
To check you website’s current link popularity, go to www.linkpopularity.com and use the free tool to check your website’s link popularity.
The higher your link popularity, the higher your page rank (PR) will be.
To build your link popularity you need to increase the number of websites that link back to your website.
You can do this by contacting webmasters that manage similar websites to your own and ask for a link from their site to yours and in return you will link to their site from yours.
Google has something to say about “link schemes” and you would do best to read the link and heed the recommendation if you want to be the most successful on Google’s results.
The best way to conduct your off page SEO techniques then is to insure that you have unique, highly informative content. When you have great content other webmasters will want to link to your site. If they just copy and paste your content on their website that is a violation of intellectual property copyright laws.
Make people want to link to your website. This is the best of all off page SEO techniques to increase the number of websites linking to yours.
What are the other off page SEO techniques that will help build your link popularity?
Article marketing – There are thousands of article directories on the Internet. You can submit articles to these websites. For every submission, you will be allotted a resource box in which you can introduce yourself and share a link to your website. Some of these article directories have high page ranks. If your articles are accepted, they will be included in their pages. Having a website with high PR linking to yours would go a long way in increasing your own page rank. Additionally, if you will submit just one article to a thousand directories, you’d have a thousand pages linking to your website! Sounds like a daunting task?
There are services that you can use like Submit Your Article which I use for a monthly fee of $37.
A great place to start with your article marketing if you are a beginner is with Plug n Profit. This system will write articles for you and do quite a bit of the work automatically. Check it out.
Forum marketing – There are online communities that are dedicated to the subject of your website. Find those forums, join them and become part of the community. It is important to become a part of the community and not just post something irrelevant to the topic. You will be seen as a spammer just there to post a link and you could be banned from that forum. In the forum you will be able to have a signature box that will accompany every post or comment that you make in the forum. In your signature box, you can have a link to your website. For every post you make, you will have a link to your website.
Advertise on Craigslist.com – Craigslist.com is a well known classifieds website with a PR7. A PR7 score is very high! Having a link on a website with a PR7 will give a boost to your website. To have a link on Craigslist.com go to the site, choose the category that is relevant to your website, post your advertisement with your link of course and see what happens. It doesn’t matter if anyone reads your ad. The object was to have a link to your website on Craigslist. Your ad will expire so you should have a way to remind yourself to post there when your ad expires to maintain a constant link there.
Look for partners who are willing to include your list in their pages. The easiest way to do this is to use the free tool at www.webconfs.com
Try triangular linking – Google does not like reciprocal linking but triangular linking is one way of getting around this limitation. Look for webmasters who will work with you on this one of the off page SEO techniques. Webmaster A posts a link to Webmaster B’s website. Webmaster B posts a link to Webmaster C’s website. Webmaster C posts a link to Webmaster A’s website. It is the same principle as reciprocal linking, but the search engine spiders are not programmed to determine this type of linking.
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